Brand Manager

  • Published date: December 20, 2016
    • Apapa, Lagos, Nigeria

Brand Manager
Brand managers are often responsible for overseeing the entire creative process for a single product, or group of products and services. They may work:
• in house (within an organisation's marketing department), or
• for a brand, advertising or marketing consultancy, supporting different clients during projects.

Job Fuction
• Analyze how our brand is positioned in the market andcrystalize targeted consumers insights
• Take brand ownership and provide the vision, mission, goals and strategies to match up to
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Coach the team and get the best from everyone
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy
• Monitor product distribution and consumer reactions
• Anticipate bottlenecks
• Brainstorm new and innovative growth strategies
• Align the company around the brand’s direction, choices and tactics

Skills and Personal Qualities
A brand manager should:
• have an instinctive feeling about future product concepts
• have good analytical skills
• be a good listener, able to respond to results and consumer research
• be an excellent communicator, both verbally and in writing
• be able to work well with a wide range of people from different parts of the business
• be a team leader, able to inspire others
• be able to manage different projects at the same time
• be energetic and passionate about their product speciality
• be organised and methodical
• be able to work well under pressure
• have good presentation skills.

Qualification
Minimum of HND/BSc Degree
Professional Qualification in Marketing is Required
Minimum of 5 years proven work experiences
Mode of Application
Qualified Applicant should forward their Cvs and Contact Details to the HR MGT Via career(dot)dixonconsult(at)gmail(dot)com

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